Moroccan Olive Oil in the US
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Morocco Foodex Bets on the United States to Boost Exports of Moroccan Olive Oil
Morocco Foodex is strategically focusing on the US market as a high-potential gateway to significantly increase exports and elevate the global profile of Moroccan olive oil. Recognizing the burgeoning consumer interest in premium, traceable, and authentic food products across the United States, the Moroccan establishment is deploying a comprehensive, two-pronged promotional campaign. This initiative, which combines high-level business engagement with targeted digital communication, is designed to firmly position Moroccan olive oil as a leading reference product among American consumers and distributors.
The United States represents a critical market, currently experiencing sustained growth in the consumption of high-end olive oils. This trend offers a strategic opportunity for Moroccan exporters whose products are inherently well-suited to the demands of this segment. Moroccan olive oil is distinguished by its guaranteed authenticity, rigorous traceability throughout the production chain, and full compliance with stringent international quality and safety standards. Morocco Foodex’s ultimate goal is not just to sell a product, but to cement the Kingdom’s reputation as a reliable, attractive, and quality-focused supplier in the fiercely competitive international premium food sector.
To achieve this, the promotional effort is structured around a major B2B trade mission and a three-month digital marketing blitz, both targeting the lucrative US East Coast.
The first component, a high-stakes B2B mission, is scheduled for March 2026 in New York City, a central hub for American importers, distributors, and culinary trendsetters. This event is expected to draw approximately 100 participants, including Moroccan olive oil exporters and key American buyers. The structure of the mission is meticulously planned for maximum commercial impact. It will feature a plenary session to introduce the quality and origin story of Moroccan olive oil, an exhibition space to showcase the diversity of the offerings, and, most importantly, a structured program of pre-planned business meetings. Crucially, each participating Moroccan company is guaranteed to have at least eight qualified, one-on-one appointments with potential American partners. The mission’s success will be further ensured by a five-week post-event follow-up, designed to track leads, evaluate the effectiveness of the exchanges, and facilitate the realization of commercial contracts.
Running in parallel, Morocco Foodex will launch an intensive, three-month digital communication campaign focused on the major metropolitan areas of the East Coast, including New York, Boston, Philadelphia, and Washington D.C. This targeted digital strategy aims to drastically increase the visibility of the Moroccan brand directly to consumers. It will leverage online advertising across various platforms and manage dedicated “Moroccan Olive Oil” social media accounts. These accounts will feature a steady stream of creative content—posts, stories, and reels—designed to engage the audience. Furthermore, a key tactic involves collaborating with influential American figures in the healthy lifestyle and gastronomy spheres. This influencer strategy is designed to authentically promote Moroccan olive oil by emphasizing its unique, premium flavors, its deep compatibility with the increasingly popular Mediterranean diet, and its established origin and traceability.
The timing of this aggressive export strategy is underscored by favorable domestic conditions. The 2025 olive harvest campaign is projected to be exceptional, with a national olive oil production estimate soaring to 200,000 tons. While this volume promises to stabilize domestic prices, it simultaneously presents a logistical and commercial challenge for producers, making a successful push into major export markets like the US an urgent necessity.
Through this comprehensive deployment—combining the direct impact of high-quality business meetings with the broad reach of modern digital marketing—Morocco Foodex is determined to consolidate the position of Moroccan olive oil as a premium, reliable, and sought-after product on the international stage, ultimately driving significant, long-term export growth to the United States.
Important Note: oliveoilextra.com promotes the consumption of extra virgin olive oil for its culinary qualities and health benefits. However, it should not replace any current medication or treatment without the guidance of a healthcare professional.