Best olive oil in Japan

Award-Winning Olive Oil

The story of CREA Farm in Fujieda, Japan, is a testament to perseverance, crafting an award-winning extra virgin olive oil despite the odds. Located in the shadow of Mount Fuji in Shizuoka Prefecture, hundreds of miles from Japan’s traditional olive-growing regions, this farm has repeatedly succeeded where many thought it impossible.

CREA Farm began its journey in 2013, facing a climate that is notoriously difficult for olive cultivation. As Managing Director Tatsuya Okumura explains, while Shizuoka has fertile soil and clean air, it also endures heavy rain, typhoons, and humid summers. The region had little precedent for olive growing, turning every step into a constant cycle of “challenges and discoveries,” from establishing growing techniques to perfecting the harvest-to-press timeline.

Okumura credits their success to an “unwavering passion and meticulous attention to detail.” The farm carefully selected olive varieties, initially focusing on the Apulian Coratina monovarietal. This bold olive, known for its rich fruitiness and pleasant bitterness, was chosen specifically for its perfect harmony with Japanese cuisine, complementing everything from sashimi to miso soup.

The results speak for themselves. CREA Farm’s Coratina has triumphed repeatedly at the NYIOOC World Olive Oil Competition, securing six Gold and Silver Awards since 2019, including a Gold in 2025. Today, the farm grows about 3,000 trees across six hectares, cultivating 12 different varieties, including Picual, Arbequina, and Hojiblanca. However, their core philosophy remains clear: prioritize quality over quantity.

Sustainable practices and community focus

To overcome environmental challenges like strong rains and humidity, CREA Farm has adopted sustainable practices. They focus on strengthening the trees’ roots, use careful pruning to improve ventilation, and meticulously monitor for pests. Okumura acknowledges that climate change and labor shortages remain significant hurdles but says that these experiences have instilled resilience in the team, allowing them to grow alongside their trees.

CREA Farm’s vision extends beyond olive oil. It serves as a model for rural revitalization, transforming idle farmland into productive orchards. This aligns with a deep Japanese artisan spirit, showcasing the natural beauty of the land. The farm actively involves the community, inviting visitors to experience olive cultivation near Mount Fuji.

The farm practices environmental responsibility in every step. Ancient farms are restored for workshops and kitchens instead of being replaced. In the milling process, nothing is wasted: olive pomace becomes fertilizer, and branches are repurposed for community crafts. Their café and restaurant emphasize locally sourced, seasonal ingredients and a commitment to reducing food waste.

Through an approach called “learn, grow, eat, buy,” CREA Farm encourages the public to engage in workshops, cooking classes, and tastings, fostering a deeper understanding of sustainable food culture.

Looking ahead, CREA Farm aspires to be more than just an olive oil producer. Okumura hopes the farm will act as a cultural bridge, sharing high-quality Japanese olive oil and its story with the world while contributing to community exchange. The success of CREA Farm proves that with dedication, quality, and a spirit of resilience, a unique and world-class extra virgin olive oil can be produced even in the unlikeliest of places.

Growth trajectory of Extra Virgin Olive Oil in Japan

The Japanese market for Extra Virgin Olive Oil (EVOO) is experiencing a period of significant expansion, solidifying its position as a key player in global olive oil trade. Valued at $405.7 million in 2023, the market is projected to reach $654 million by 2030, with a Compound Annual Growth Rate (CAGR) of 7.1%. This growth is driven by a combination of evolving consumer preferences, strategic market access, and educational initiatives.

Japan currently holds the rank of the world’s fourth-largest importer of olive oil, accounting for 6% of global EVOO trade. In 2023, the country imported 38,000 tons of olive oil, valued at $266 million. This positioned Japan as the leading consumer of EVOO per capita in Asia, with a per capita consumption of 0.57 kg, an extraordinary increase of 1,387% from 1992 levels.

Spain has emerged as the undisputed leader in supplying this demand, capturing a dominant 52.4% market share in 2023 with imports of 19,900 tons. This is a substantial increase from its 43% share in 2011/2012, effectively surpassing Italy’s previous market leadership. Spain’s success is attributed to its competitive pricing, with an average cost of $6,654 per ton, supported by advanced processing technologies that ensure a cost-effective market position.

The market’s transformation is fueled by three key drivers. First, increased accessibility has made high-quality EVOO more widely available to Japanese consumers. Second, enhanced transparency and information dissemination by Japanese distributors are building consumer trust. This includes providing detailed information on product traceability, nutritional values, and proper usage. Finally, there is a growing consumer awareness of the health benefits associated with EVOO and the Mediterranean diet.

Educational initiatives, such as the Japan Olive Oil Prize (JOOP), have also played a crucial role in promoting EVOO. Established in 2013, the JOOP organizes educational seminars, expert panels, and tasting events. The 2025 competition received submissions from 578 EVOO products across 28 countries, judged by a panel of 12 international experts. This event serves as a significant platform for promoting new oils and educating both consumers and industry professionals on the exceptional properties of EVOO.