New Hype from the USA: Oleato
The world of coffee is constantly evolving, and among the latest trends to emerge, one has particularly captured attention: the addition of olive oil to coffee. This concept, initially surprising to many, has quickly gained traction, especially since a renowned coffee chain introduced its Oleato line.
What is Oleato?
The term Oleato gained popularity with Starbucks’ foray into this novel combination. In 2023, the company launched its range of Oleato beverages, which consist of coffee infused with cold-pressed, extra virgin olive oil. The idea originated in Italy, where Starbucks CEO Howard Schultz observed the Mediterranean custom of consuming a spoonful of olive oil daily. Inspired by this ritual, Schultz decided to try mixing olive oil with coffee, discovering an unexpectedly smooth and velvety texture and taste.
Preparing Oleato is simple in its essence: a small amount of high-quality, extra virgin olive oil is added to freshly brewed coffee and thoroughly stirred to achieve a homogeneous emulsion. This process transforms the beverage, giving it a distinctive creaminess and body not found in plain coffee.
The Appeal of Oleato: Health and Flavor
The reason behind the rise of Oleato lies not only in its novelty but also in the promise of health benefits and an enhanced sensory experience. Both coffee and olive oil are known for their individual properties.
Coffee is a rich source of antioxidants that combat inflammation and protect cells. Caffeine, its most famous component, stimulates the central nervous system, improving concentration and physical performance. Furthermore, moderate coffee consumption has been associated with a reduced risk of certain chronic diseases, such as type 2 diabetes and some neurodegenerative conditions.
On the other hand, extra virgin olive oil, a pillar of the Mediterranean diet, is valued for its high content of monounsaturated fatty acids, which are beneficial for cardiovascular health. It is also rich in polyphenols, compounds with potent anti-inflammatory and cell-protective properties.
When these two ingredients come together in Oleato, the goal is a synergy of their properties. It is suggested that olive oil could moderate caffeine absorption, providing a more sustained and even release of energy, which might prevent the peaks and crashes sometimes experienced with plain coffee. Moreover, the fats present in olive oil could offer a protective effect on the stomach, which would be advantageous for people with sensitive stomachs. Some Oleato enthusiasts also report a greater feeling of satiety after consuming it, which could be helpful in appetite management.
The Flavor Challenge in Oleato
Despite the potential health benefits, the taste of Oleato is undoubtedly a determining and often divisive factor. The robust and sometimes slightly bitter taste of olive oil can significantly alter the coffee’s flavor profile. While some palates find the combination pleasantly smooth and enriching, others need time to adjust to this unusual blend.
The choice of olive oil is crucial. A high-quality, extra virgin olive oil with a smoother, less pungent flavor profile tends to integrate better into the beverage, creating a more harmonious experience. In contrast, an oil with a more intense flavor could be overwhelming and unbalance the coffee.
In summary, Oleato represents an interesting evolution in coffee consumption. It fuses two ingredients with recognized health benefits, offering a unique texture and a potentially more balanced energy release. While taste can be subjective, the Oleato trend highlights the constant search for new ways to enjoy and optimize one of the world’s most beloved beverages.