The Story of Basso’s Extra Virgin Olive Oil

Italian Basso Aims to Lead Georgia’s Olive Oil Market

For years, Basso’s extra virgin olive oil has been bringing the true taste of Italy to tables in Georgia. Since 2019, this renowned Italian brand, imported and distributed by BMS, has been steadily making its mark. As Tamta Kalandadze, Brand Manager at BMS, recently shared with Golden Brand, the goal is clear: Basso’s extra virgin olive oil and its diverse family of products aim to become the top olive oil brand in the country.

Exploring Basso’s Commitment to Quality

It’s more than just a clever slogan. For Basso, happiness in cooking genuinely begins with the “B” of Basso, especially when it comes to Basso’s extra virgin olive oil. Every drop reflects a commitment to centuries-old Italian tradition and exceptional quality. We want home cooks and olive oil enthusiasts across Georgia to understand what makes Basso special and how each variety, particularly the star, Basso’s extra virgin olive oil, perfectly complements Georgian cuisine.

How to Choose the Right Olive Oil

Choosing the right olive oil can seem tricky, but it’s simpler than you think. Tamta Kalandadze offers some straightforward advice. First, pay attention to the bottle. Real, high-quality olive oil, like Basso’s extra virgin olive oil, usually comes in dark glass. This isn’t just for looks; the dark glass protects the oil from light, which can degrade its quality and flavor over time.

Second, the best quality olive oil is unrefined and cold-pressed. This means no heat or harsh chemicals are used during extraction. Cold pressing, the method used for Basso’s extra virgin olive oil, ensures that all the natural benefits—vitamins, antioxidants, and a robust flavor—are perfectly preserved. If you ever see your olive oil get cloudy or solidify in cold temperatures, don’t worry! This is a good sign of high quality. It will return to its clear, liquid state when it warms up, without losing any of its properties.

Basso’s Extra Virgin Olive Oil

This is the flagship product and the gold standard. It’s made purely from the first cold pressing of fresh olives, with no chemical treatment. This process keeps all the good stuff intact: essential microelements, vitamins like E and K, and beneficial Omega-3 and Omega-6 fatty acids. With an acidity level of up to 0.8%, it boasts a dark color, distinct aroma, and vibrant taste. For the best experience, use Basso’s extra virgin olive oil to finish dishes. Drizzle it over salads, pasta, or use it as a base for sauces and marinades for fish and vegetables. Its rich flavor truly shines when used raw or lightly cooked.

Basso’s Extra Virgin Olive Oil and Georgian Cuisine: A Perfect Match

Basso oils, especially Basso’s extra virgin olive oil, complement Georgian cuisine beautifully. Imagine drizzling Basso’s extra virgin olive oil over walnut eggplant, enhancing its creamy texture and making the flavors even more aromatic and delicious. For fresh Georgian salads and pasta, the light touch of Basso olive oil highlights the vibrant herbs and vegetables. Even traditional fried mchadi (cornbread) cooked in Basso avocado oil gains a delightful aroma. No matter your favorite Georgian dish, remember: “happiness begins with the letter ‘B’.”

The Basso’s Extra Virgin Olive Oil Advantage

What truly sets Basso apart is an unyielding commitment to flavor, premium ingredients, and rigorous quality standards. The olives are carefully sourced from Italy, and the oils are produced using traditional methods that preserve exceptional flavor and nutritional value. Basso’s extra virgin olive oil, for instance, meets stringent international standards, boasts low acidity, and is rich in polyphenols, which contribute to both its distinctive taste and health benefits. This dedication to quality, authenticity, and sustainability has earned Basso the trust of consumers and prestigious awards, firmly establishing its status as a premium olive oil brand.

The Growing Demand for Olive Oil in Georgia and Basso’s Success

The demand for olive oil in Georgia is on a clear upward trend. Georgian consumers are becoming more health-conscious and increasingly recognize the nutritional benefits that olive oil offers. A growing interest in Mediterranean cuisine and global flavors has also significantly boosted demand.

Basso’s impressive success in the Georgian market, highlighted by winning the Gold Brand Award, perfectly illustrates this shift in consumer preferences towards high-quality, authentic products. In 2024, Basso proudly reported a sales increase of approximately 30%. This significant growth clearly shows the rising popularity of the brand and the deep trust consumers place in it. This momentum was fueled by smart market expansion, well-targeted marketing campaigns, and Basso’s unwavering focus on quality and authenticity. These strong results underscore Basso’s position as a leading olive oil brand, demonstrating its ability to adapt to evolving market trends while staying true to its commitment to quality and flavor.

Basso’s Extra Virgin Olive Oil in Georgia and Future Plans

Since 2019, BMS has been the exclusive importer of Basso’s premium oils into Georgia. The very first product we introduced was Basso’s extra virgin olive oil, followed by pomace oil for frying. Initially, our main goal was to ensure wide brand availability across the country. Alongside this, we launched marketing campaigns—efforts that are ongoing and will expand—to emphasize the brand’s high quality, meticulous production process, and positive health benefits.

Looking forward, our plans are centered on expanding our market reach. A top priority is growing our distribution network to bring Basso products to even more locations. We’ll also invest in digital marketing and e-commerce platforms to strengthen our brand’s presence and connect more effectively with consumers. By consistently prioritizing quality, authenticity, and affordability, Basso aims to solidify its standing as a leading olive oil brand, continually meeting and exceeding consumer needs.