Olive oil at Target: La Tourangelle

Olive oil at Target

La Tourangelle, a prestigious French-American family-owned culinary oil producer with a rich history dating back to 1867, has officially announced the launch of its vibrant and exclusive Floral Collection, a seasonal release that brings a fresh aesthetic to the kitchen while providing high-quality olive oil at Target locations across the United States.

This spring, starting in May 2026, over 800 Target stores will stock these limited-edition tins, which are designed to celebrate the season through playful pastel pink and purple floral motifs that offer both visual appeal and functional benefits.

La Tourangelle brands

The collection features two distinct and popular flavors of extra virgin olive oil: the Smooth & Fruity variety and the Bright & Peppery version, both of which are cold-pressed from early harvest Spanish olives to ensure a premium taste profile.

• The Smooth & Fruity oil, presented in a lavender-themed purple tin, is characterized by its soft, buttery texture and a clean finish with notes of tropical fruit and herbs, making it a versatile choice for daily cooking.
• In contrast, the Bright & Peppery oil comes in a pink tulip tin and offers a bolder, more traditional Spanish profile with notes of freshly cut grass and a sharp, peppery bite that is perfect for finishing dishes with depth.

By offering this specific olive oil at Target, La Tourangelle aims to combine its century-old artisanal heritage with modern retail accessibility, pricing these 750 ml tins between $15.99 and $16.99. The brand’s signature metal tin packaging is a crucial element of this launch, as it serves the practical purpose of protecting the delicate oil from UV exposure and oxidation, thereby preserving the freshness and nutritional integrity of the product far longer than standard glass bottles.

CEO Matthieu Kohlmeyer emphasizes that this collection is intended to turn the daily ritual of cooking into a more joyful and beautiful experience, blending indulgence with the uncompromising quality that the brand is known for.

Based in both Saumur, France, and Woodland, California, La Tourangelle continues to uphold traditional small-batch production methods, including the use of French cast-iron kettles for their nut oils and solar-powered facilities for their California operations. This partnership ensures that customers looking for premium olive oil at Target can access a product that is not only delicious and aesthetically pleasing but also backed by a commitment to organic farming and community support through initiatives like school gardens.

As the Floral Collection hits the shelves, it represents a perfect intersection of heritage, style, and culinary excellence, making it easier than ever for home cooks to find top-tier olive oil at Target while adding a decorative touch to their countertops. The limited-edition nature of the floral tins makes them a sought-after item for the spring season, inviting consumers to explore the nuances of high-quality extra virgin olive oil in a format that is as beautiful as it is functional.

EVOO  at Target Stores

With its expanded presence in 800 stores, La Tourangelle reinforces its position as a leader in the specialty oil market, ensuring that the convenience of shopping for olive oil at Target does not mean a compromise on the artisanal standards that have defined the company for over 150 years. This strategic launch caters to the growing demand for gourmet pantry staples that are accessible in mainstream retail environments, allowing a wider audience to experience the benefits of early-harvest, cold-pressed oils.

La Tourangelle in the kitchen

Whether used for sautéing, dressing salads, or as a final drizzle over roasted vegetables, the availability of this olive oil at Target provides a simple yet effective way for shoppers to elevate their home-cooked meals during the spring months and beyond. By focusing on these two distinct flavor profiles, the brand ensures there is an option for every palate, from those who prefer a mild and floral touch to those who seek a more robust and spicy finish.

Ultimately, the arrival of this La Tourangelle olive oil at Target highlights the brand’s ability to innovate while staying true to its roots, offering a product that is environmentally conscious, nutritionally dense, and beautifully packaged for the modern consumer who values both tradition and convenience in their culinary journey.